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"Do Mac and Windows Users Read Blogs Differently?"
Jul 10 08:54 am
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All Comments by Mac'em X »Do Mac and Windows Users Read Blogs Differently? [View article]
Yes. Windows users move their lips.
(Ba-dump-ching. Just a joke, all.)
Seriously, the data is interesting, yet not surprising. I have no doubt that Mac users will on average be heavier users of new services. I think the reason's simple: They're highly represented by individual purchasers who chose the Mac on their own, and have the freedom to use it how they like. Whereas while many Windows users will also fit a similarly independent profile, many, many more Window users will be using a machine chosen, owned, and managed by an organization, with accordingly less freedom of use.
That's not a dispersion on the Windows users, just an obvious nod to the platform's overwhelmingly huge presence in corporate deployments and other managed organizational settings.