JohnnyC, I'm with you. I know those who turn up their noses ay Starbucks' "burnt" coffee, but I like it!
And yet - here in Tokyo, McDonalds' ¥100 coffee is a heck of a deal for someone who just wants to sit down with a decent cup. Add an apple pie and a hamburger, each for the same price - the whole thing costs less than one SB coffee or one sandwich! McDonald's is taking away a lot of SB business with that pricing.
McDonald's: Lapping the Field [View article]
And yet - here in Tokyo, McDonalds' ¥100 coffee is a heck of a deal for someone who just wants to sit down with a decent cup. Add an apple pie and a hamburger, each for the same price - the whole thing costs less than one SB coffee or one sandwich! McDonald's is taking away a lot of SB business with that pricing.