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Wed Mar 5th 14:14 PM | Rating: 0 0
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Omniture Unifies Marketing Suite, Adds Video Analytics

How a company can integrate 4 acquisitions (Instadia, Hitbox who bought Visual Sciences earlier, Touch Clarity and Offermatica) from a technological point of view in so short notice? I am quite sceptical and would even be more if I would have used one of these technologies: what will happen to me now? Do I have to switch to another technology when I spent 2 years understanding another one? Changing the way of counting may blow-up all my statistical work! As a financial guy I understood these acquisitions but as a client I prefer to stick to a reliable and durable solution such as Webtrends or XiTi.
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