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    • Thu Mar 6th 08:20 AM | Rating: 0 0
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      PPC Advertising Takes Its Toll on Google
      I think there are about 5 claims made in this article and all 5 are questionable or incorrect: 1) trademarks - these have been protected for years and the number of clicks to competitors on trademark-related searches is a tiny fraction, where it happens at all. any SEM would agree. 2) if this were true everyone would quickly in-house their search and net net there would be no difference - except +20% more spend available for Google. there's no movement away from SEM's, just a movement towards in-housing some search skills to keep them on the game 3) affiliates are increasingly dominant... this is totally incorrect "Google... puts a ceiling on the per click charge in a growing number of Internet search term spaces" 4) compare an adwords credit with these software estimates, one group has been detecting things first hand for 5 years and the other is a third party with an interest in talking up the numbers 5) cpa is good for advertisers who are seeking web-based leads or sales, which leaves out 80% of advertisers that aren't
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