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Is Wachovia's $150 Million Ad Account Smart Spending?

in regards to Wachovia they are serveral tactics that it can apply to solve its book of business facing the main problem which is the run of the bank phenomena. Most of those run of the banks are from payrolls from small business and depositors of more than 100,000 dollars that are running like chickens without heads. 1. Wachovia is doing a good tactic on reassuring their depositors to install confidence in its business through phone calls, personal visits-contacts, adequate interest on deposits, etc, etc. 2. Now that the goverment is willing to buy bad assets on warrants, they can sell the trouble assets and delever quickly from them and sell part of their equity without stockholder dilution to the government to boost confidence. 3. Make a deal with FDIC of NO intervention as this is done. 4. Keep working on their good loans to boost capital/liability ratio as well as reducing business expenses. With this strategy is likely to succed.