CPCcurmudgeon

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Fri Mar 7th 02:31 AM | Rating: 0 0
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PPC Advertising Takes Its Toll on Google

Had Google done more to provide advertisers with optional programs that are less susceptible to fraud earlier on, perhaps they would not be in the situation they are in now. Also, while it's good for advertisers that Google is "discounting"... presumably fraudulent clicks, they are losing money by doing so because it costs money to do the extra processing.
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Sample

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