Jason Rines (iThinkBig)

Not Just Oops: Concerns About Technical Glitches

Google is a great company and will weather the storm having plenty of cash on hand. I do agree there numbers will be very weak this quarter. Advertising for anything has dropped of the map. I know, because I own a company in Consumer Healthcare marketing and have a dominant position in the data sector of the space. Some saavy entrepenuars are going to begin chipping away at Google's share with a cost-per sale model sharing more risk with an advertising client. The Google model is still decent but the click model and returns do not seem to be profitable for many advertisers at this time. In other words, it's too expensive per click for primary keywords.