Zobby

Expect Major Changes in the Mobile Landscape Imminently

Zune and the statement "I bet that has got you excited"

As the joke goes "all the people who have the current Zunes, all 12 of them are excited".

Really the Zune is barely breathing and on life support. In the January quarter sales down by 54%. Zune has lost millions for Microsoft.

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The division that Zune belongs to Msfts Entertainment and Devices
Division made a paltry of 426 million for the entire 2008 fiscal year.

Gamesindustry:

"Microsoft released its Q4 and FY 2008 earnings reports today, with the Entertainment and Devices Division reporting a USD 426 million profit over the year."

Note that E&D contains Zune, Xbox, all the Msft. devices like keyboards and mice, All Windows Mobile licenses, and many other
things. And this division one of only five divisions in Msft. made a miserly 400+ million in one whole year!

PC Advisor in January says that the Zune is heading towards 'Zero Market-share" echoed by the Wall Street Journal: "at its much faster rate of decline, the Zune player looks like it's headed from low to no market share".

Apple execs must really like the Zune, a comparison of the Zune to an iPod Touch must be best PR Apple can have for the superiority of Apple technology.