Independent E.G.

Auto Advertising: Big Three Need an Attitude Adjustment

The title here is about "attitude adjustment". That really got my attention. The stereotype attitude for the Big Three is "proud". From those recent congress hearings, even the word "arrogant" was used and debated a few times. The proud will be humbled, and the humbled will be honored.
Right now, I believe they have been humbled, and it's time for them to be honored.
On the other hand, Asian auto manufacturers market their products with a very realistic truly humble attitude. They know, they cannot afford to lose their customers. Nowadays, especially in auto industry, too many competitions are wiping out almost all (if any) monopolies. The Big Three leaders really humbled themselves in front of the whole world at those Congressional hearings. In fact, it is those comments from some so-called "concerned" congressmen that really sound "arrogance" in its true sense. They made simplistic harsh offensive comments just to safe-guard their seats without fully understanding what impact will auto industry's operation have on the national economy.
Nothing wrong with being humble. Look at Japanese business world, the Chinese... humble is good in many ways.