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    • Future at Abercrombie and American Eagle Not So Grim [view article]
      Girls pick their clothes based on the style and shape and what is trendy. They do not rely on the Brand Name like AE or Abercrombie n fitch to carry an outfit. So, therefore, these stores have to have cheaper and very trendy stuff. Wet Seal, Target and other retailers have figured this out. Girls want a lot of clothes and they know they can get a lot of cool stuff at these kind of retailers. Mom and dad are ok with big purchases because of the volume is so high.
      On the other hand, Guys don't care to have alot of clothes, so the only thing they want is the brand plastered across their hoodie. Meanwhile mom and dadare ok with spending the extra, because they don't buy alot for their sons.
      In conclusion, these retailers will probably never the girl market unless they carry a ton of trendy and less expensive stuff for girls.
      One Stayhome moms opionion
      SDA
      Mar 15 10:02 AM
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