Apple's Walmart Deal Will Effectively Kill Google's Android [View article]
I agree. WalMart is a brand cache killer. iPhone in WalMart looks to me like is a short term, greed play.
It will be interesting though, to see the iPhone brand morph into the "George" brand. I wonder if the iPhone carrying set will rush for the exits when their phone is no longer jewellery.
Plus - who is going into an Apple Store now ? MacGenius classes ? Really ? Is that why people go ?
On Dec 10 07:38 PM Greg Skidmore wrote:
> I find this idea of selling in wmt curious. I think it risks alienating > Apples cult like following. I remember reading Malcolm Gladwell's > book Tipping Point and he discusses when Airwalk started selling > their shoes in main stream dept. stores. Killed the brand immediately. > What made Airwalks cool is you had to buy them in skate or bmx shops. > Is apple going to make itself uncool by selling in wmt? >
Apple's Walmart Deal Will Effectively Kill Google's Android [View article]
It will be interesting though, to see the iPhone brand morph into the "George" brand. I wonder if the iPhone carrying set will rush for the exits when their phone is no longer jewellery.
Plus - who is going into an Apple Store now ? MacGenius classes ? Really ? Is that why people go ?
On Dec 10 07:38 PM Greg Skidmore wrote:
> I find this idea of selling in wmt curious. I think it risks alienating
> Apples cult like following. I remember reading Malcolm Gladwell's
> book Tipping Point and he discusses when Airwalk started selling
> their shoes in main stream dept. stores. Killed the brand immediately.
> What made Airwalks cool is you had to buy them in skate or bmx shops.
> Is apple going to make itself uncool by selling in wmt?
>