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Scot Wingo
3 Comments
e-Commerce Set to Soar in 2008 [view article]
Steve,Remember this is a survey of about 50 retailers so there is potential for some data to be skewed all over the place. For example at ChannelAdvisor we have clients that do as good or better than the eBay/Amazon ETR with paid-search AND CSE. It's not the norm/average, but it's doable.
In many ways ETR is a self fulfilling prophecy and your strategy will vary (do you buy head or long tail terms or both?) based on what you want your ETR to be.
Hope this helps,
Scot
Apr 09 10:27 AM
e-Commerce Set to Soar in 2008 [view article]
Hi Marty,Thanks for the kudos. You are right, the 17% growth rate can be deceiving to some degree and you definitely have to 'peel the onion' and look at the underlying categories. When you do this with the data provided in this report you see that the top 5 categories drove about 50% of ecommerce.
Also you notice that some categories such as pet supplies, appliances, sporting goods and jewelry are going to grow slower than the 'big 5'. Pulling this back to the real world, if you are an internet retailer or looking to buy ecommerce stocks, the category is very important and should be carefully considered.
Scot Apr 09 10:25 AM
A Solution for eBay and Its Frustrated Seller Community [view article]
Hey Paul,Scot Wingo from ChannelAdvisor here. We never offered any lifetime guarantee of any pricing and als it's a mis characterization to say we are increasing prices.
In fact we are end-of-lifing our Pro product and offering people the ability to move to another product, MarketplaceAdvisor Standard that yes does cost more, BUT it is a different product and has vastly more and advanced features. eBay raises prices and delivers less (buyers) which is a cat of a different color.
Scot Mar 13 02:05 PM