AlphaNumeric#1's Comments RSS Syndication from SeekingAlpha.com http://seekingalpha.comuser/163581/comments http://seekingalpha.com/article/117676-yahoo-search-sell-it-or-keep-as-a-buffer?source=feed#comment-371265 371265 ROI) to advertisers. So why, when Yahoo is #2 in search and #1 in display would they ever want to sell search????

That's like having the #1 running back and the #2 quarterback on your team and then trading your quarterback. You don't trade your quaterback. You build the team around your top quarterback and top running back.

This is what Yahoo needs to do. They need to build the company more around search and display. They need to get more of their advertisers using a combination of search and display because it will drive the highest resturn for their clients. This is what advertisers want, right? This of course will lead to more spend with Yahoo. So it's a win/win for both Yahoo and their clients.

Here are just some of the studies and articles written about the valuable combination of search and display:

www.comscore.com/mt/mt...

www.specificmedia.com/...

www.emarketer.com/Arti...

www.atlassolutions.com...

www.imediaconnection.c...





]]> Fri, 30 Jan 2009 13:20:40 -0500 ROI) to advertisers. So why, when Yahoo is #2 in search and #1 in display would they ever want to sell search????

That's like having the #1 running back and the #2 quarterback on your team and then trading your quarterback. You don't trade your quaterback. You build the team around your top quarterback and top running back.

This is what Yahoo needs to do. They need to build the company more around search and display. They need to get more of their advertisers using a combination of search and display because it will drive the highest resturn for their clients. This is what advertisers want, right? This of course will lead to more spend with Yahoo. So it's a win/win for both Yahoo and their clients.

Here are just some of the studies and articles written about the valuable combination of search and display:

www.comscore.com/mt/mt...

www.specificmedia.com/...

www.emarketer.com/Arti...

www.atlassolutions.com...

www.imediaconnection.c...





]]> http://seekingalpha.com/article/99857-yahoo-launches-ad-campaign-to-lure-searchers-from-google?source=feed#comment-282602 282602
The data shows that the trend has been increasing of visitors who search for the term "yahoo" on Google.

mattlillig.blogspot.co...

By the way...Google share down and Yahoo share up for September....

blogs.barrons.com/tech...


]]> Tue, 14 Oct 2008 23:43:32 -0400
The data shows that the trend has been increasing of visitors who search for the term "yahoo" on Google.

mattlillig.blogspot.co...

By the way...Google share down and Yahoo share up for September....

blogs.barrons.com/tech...


]]> http://seekingalpha.com/article/97598-we-can-t-afford-a-search-monopoly-even-if-it-kills-yahoo?source=feed#comment-266983 266983
A study run by Yahoo and ComScore entitled “Close the Loop: Understanding Search and Display Synergy,” "found that when combined, search and display advertising deliver profoundly better results than when used independently. The study showed a significant lift in onsite engagement and an increase in online and offline purchasing by consumers who are exposed to integrated campaigns that employ both types of online advertising."

Another study run by Atlas (a Microsoft Company) found "When marketers supplement search with display impressions, they get a significant lift in conversions. Unfortunately, most advertisers that run both search and display are unaware of this...” The study demonstrated that "users exposed to both search and display ads convert at a higher rate: an average of 22 percent better than search alone and 400 percent better than display only."

Yahoo undestands the value of search because of the powerful combination it has with display (which is Yahoo's bread and butter). This is why Apt will be such a strong product. Once display gets going on Apt, search will be rolled onto the platform allowing advertisers to easily buy and sell display and search nder one roof.

For more information about the studies above, you can visit: mattlillig.blogspot.co...





]]> Sat, 27 Sep 2008 15:17:39 -0400
A study run by Yahoo and ComScore entitled “Close the Loop: Understanding Search and Display Synergy,” "found that when combined, search and display advertising deliver profoundly better results than when used independently. The study showed a significant lift in onsite engagement and an increase in online and offline purchasing by consumers who are exposed to integrated campaigns that employ both types of online advertising."

Another study run by Atlas (a Microsoft Company) found "When marketers supplement search with display impressions, they get a significant lift in conversions. Unfortunately, most advertisers that run both search and display are unaware of this...” The study demonstrated that "users exposed to both search and display ads convert at a higher rate: an average of 22 percent better than search alone and 400 percent better than display only."

Yahoo undestands the value of search because of the powerful combination it has with display (which is Yahoo's bread and butter). This is why Apt will be such a strong product. Once display gets going on Apt, search will be rolled onto the platform allowing advertisers to easily buy and sell display and search nder one roof.

For more information about the studies above, you can visit: mattlillig.blogspot.co...





]]> http://seekingalpha.com/article/94069-search-vs-display-ads-the-gap-widens?source=feed#comment-246501 246501
mattlillig.blogspot.co...

"When marketers supplement search with display impressions, they get a significant lift in conversions. Unfortunately, most advertisers that run both search and display are unaware of this...” The study demonstrated that "users exposed to both search and display ads convert at a higher rate: an average of 22 percent better than search alone and 400 percent better than display only."

Advertisers who focus on only search are risking a 22% lift in conversions.




]]> Fri, 05 Sep 2008 15:34:58 -0400
mattlillig.blogspot.co...

"When marketers supplement search with display impressions, they get a significant lift in conversions. Unfortunately, most advertisers that run both search and display are unaware of this...” The study demonstrated that "users exposed to both search and display ads convert at a higher rate: an average of 22 percent better than search alone and 400 percent better than display only."

Advertisers who focus on only search are risking a 22% lift in conversions.




]]> http://seekingalpha.com/article/91138-hitwise-google-s-search-share-climbs-to-71?source=feed#comment-231289 231289
]]> Fri, 15 Aug 2008 12:39:15 -0400
]]> http://seekingalpha.com/article/90879-online-ad-spending-it-s-getting-ugly-out-there?source=feed#comment-230332 230332
www.techwatch.co.uk/20.../

]]> Thu, 14 Aug 2008 12:34:34 -0400
www.techwatch.co.uk/20.../

]]> http://seekingalpha.com/article/89981-microsoft-gets-the-blogging-community?source=feed#comment-226039 226039 AAPL), Google (GOOG), Yahoo! (YHOO), and rarely do I see this same level of interaction with bloggers. "

I recommend mattlillig.blogspot.co... (a Yahoo! employee blog)

Many times I'll take the keywords my readers use to find my site (using web analytics) and I'll build a blog post around them.

Using a Google service (like Blogger) to teach people about Yahoo products.....priceless...]]> Fri, 08 Aug 2008 11:05:20 -0400 AAPL), Google (GOOG), Yahoo! (YHOO), and rarely do I see this same level of interaction with bloggers. "

I recommend mattlillig.blogspot.co... (a Yahoo! employee blog)

Many times I'll take the keywords my readers use to find my site (using web analytics) and I'll build a blog post around them.

Using a Google service (like Blogger) to teach people about Yahoo products.....priceless...]]> http://seekingalpha.com/article/68426-why-i-sold-most-of-my-yahoo-position?source=feed#comment-126602 126602
Greed?? If you had a company that was once at over $100/share and now wants to be bought at $31/share would you sell? That's not greed. That's called not balking at the first offer. Especiailly when you know that your stock was just at $31/share in November.

Do think Google really thinks they are worth $434/share right now after recently being over $700 in Nov.

Do you think Microsoft thinks they are worth $27/share after bing at $37 this past November? Do you think if somebody offered $54/share for Microsoft right now, they would take it? No way.

Yahoo is still #1 by far in display advertising, the #1 trafficked web site in the world (reaching half of all internet users), and they're #1 for messenger, mail, finance, games, news, sports, personals, comparison shopping, and travel. And being #2 in search is not the worst thing when you're still making hundreds of million of dollars. They also own large properties in asia like 40% of Alibaba and Yahoo Japan.

Would you sell on the first offer if you had all of this? C'mon, have you ever negotiated a deal?]]> Fri, 14 Mar 2008 14:16:08 -0400
Greed?? If you had a company that was once at over $100/share and now wants to be bought at $31/share would you sell? That's not greed. That's called not balking at the first offer. Especiailly when you know that your stock was just at $31/share in November.

Do think Google really thinks they are worth $434/share right now after recently being over $700 in Nov.

Do you think Microsoft thinks they are worth $27/share after bing at $37 this past November? Do you think if somebody offered $54/share for Microsoft right now, they would take it? No way.

Yahoo is still #1 by far in display advertising, the #1 trafficked web site in the world (reaching half of all internet users), and they're #1 for messenger, mail, finance, games, news, sports, personals, comparison shopping, and travel. And being #2 in search is not the worst thing when you're still making hundreds of million of dollars. They also own large properties in asia like 40% of Alibaba and Yahoo Japan.

Would you sell on the first offer if you had all of this? C'mon, have you ever negotiated a deal?]]> http://seekingalpha.com/article/68426-why-i-sold-most-of-my-yahoo-position?source=feed#comment-126213 126213
But that isn't the case here. This is a company that is not laying down. What shareholder wouldn't want to see that?!?! Yahoo has been on a mission these past few months! If anything, I think they're really fighting for their sharholders to show them that they do have what it takes to put the "YAHHH-HOOOOOOO!" back into Yahoo. I applaud them for going out with a fight. It shows me that Yang has the guts to go out with guns-a-blazin' and to do whatever he can to bring Yahoo back to its glory days.

And as they say, "No guts, no glory".]]> Thu, 13 Mar 2008 19:22:08 -0400
But that isn't the case here. This is a company that is not laying down. What shareholder wouldn't want to see that?!?! Yahoo has been on a mission these past few months! If anything, I think they're really fighting for their sharholders to show them that they do have what it takes to put the "YAHHH-HOOOOOOO!" back into Yahoo. I applaud them for going out with a fight. It shows me that Yang has the guts to go out with guns-a-blazin' and to do whatever he can to bring Yahoo back to its glory days.

And as they say, "No guts, no glory".]]>