AlphaNumeric#1

Search vs. Display Ads: The Gap Widens

If advertisers are smart, that trend will change quickly. Here's why....

mattlillig.blogspot.co...

"When marketers supplement search with display impressions, they get a significant lift in conversions. Unfortunately, most advertisers that run both search and display are unaware of this...” The study demonstrated that "users exposed to both search and display ads convert at a higher rate: an average of 22 percent better than search alone and 400 percent better than display only."

Advertisers who focus on only search are risking a 22% lift in conversions.