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Fri Mar 14th 11:52 AM | Rating: 0 0
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Is Coldwater Creek's Management Blind or Savvy?

I LOVE Coldwater Creek. I have a Coldwater Creek Visa Card. I also have 1,000 shares of Coldwater Creek.

I have a radical suggestion on the colors you offer. Women have ONE of four different colorings: Winter, Spring, Summer, Fall. I am a Fall. And for three seasons of the year I can find NOTHING to buy at Coldwater Creek. I have to buy all of my clothes in the Fall at your stores because you only have "Winter" color clothes, or only "Spring" color clothes, or only "Summer" color clothes ... then, mercifully "Fall." color clothes.

Obviously, then, each season you are not offering any clothes to approximately 3/4 of your potential customers. I understand that you want beautiful displays of the seasons. But, at the back of the stores, could you possibly make clothes in the colors for the rest of us. I was in the store near me yesterday. I wanted to use some of the coupons I have before they expire. But I could find only one sweater that had somewhat Fall coloring.

If I were your buyer, I would make sure that there is something in your store at all times to tempt all people to purchase, regardless of the season. There are just too many months of the year where I can't find ANYTHING, and that's a shame because I really love your clothes (when they are in my coloring.) Please, please listen to this comment and do something about it.
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