gekko13

Mad Dog Signs On in "Big Win" for Sirius XM

NYGiants58, you are missing the point...whether Russo knows his stuff or doesn't, DOESN'T MATTER. He can be the biggest fake or ignorant in the world, or he can be a sports genious. DOESN'T MATTER. He has a devoted audience and will bring in new listeners.

To give you an idea of how much money he will generate...he signed a $15,000,000 five-year contract, which comes out to $250,000 a month in salary. If the average plan is $12.95 per month, then Russo only needs bring in roughly 19,305 new subscribers to Sirius XM for them to cover his salary. That is just the beginning. It doesn't take into effect the additional ad revenue he will generate. If it is true what another poster said that he is expected to bring in 1 million to 2 million new subscribers, then we are talking about a monthly revenue increase of roughly $13,000,000 to $26,000,000. This again is not taking into account additional ad revenue.

So you see, it doesn't matter if the Mad Dog is a deaf-mute...he is a valuable addition to the team.