TowerStream Corporation's Time Has Come [View article]
Murphy repeats what the management tell him. If they are wrong he is wrong. So it is with twer, in the cc, 90 days sales ramp up has suddenly become 270 days with the possibility it could stretch to 360, the industry norm. So 10x number of sales people leads to 10x revenues, yes, but not until at least one year after they start assuming everything else holds. Therefore 10x sales people leads to 10x costs, and sales, it is hoped, will follow on one year later. If they dont the company has to go for more financing which will be very difficult in the current environment.
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Murphy repeats what the management tell him. If they are wrong he is wrong. So it is with twer, in the cc, 90 days sales ramp up has suddenly become 270 days with the possibility it could stretch to 360, the industry norm. So 10x number of sales people leads to 10x revenues, yes, but not until at least one year after they start assuming everything else holds. Therefore 10x sales people leads to 10x costs, and sales, it is hoped, will follow on one year later. If they dont the company has to go for more financing which will be very difficult in the current environment.
Mar 21 06:39 am
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