ElBarto

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    • Fri Mar 21st 16:03 PM | Rating: 0 0
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      Undoing the Sprint Nextel Merger
      Having read this article and the responses that have been posted, it leads me to some conclusions.

      Sprint and Nextel should never have merged. The fact that they did is in the past. In the famous words "It is what it is", and everyone needs to accept that. Iden did not kill Sprint. Sprint killed Iden. What Sprint leadership didn't realize when they acquired Nextel is that fact that Nextel customers were the most loyal in the industry, paid the highest ARPU in the industry, and overall were ok with customer care. When Sprint took control, they downplayed the importance of Iden, they let go of many of the Iden supporters who worked for the company. The Legacy Sprint employees bastardized the Iden name and that is the reason it is struggling. I am so glad that Dan Hesse is refocusing on the importance of Iden. I think instead of blaming it for all the trouble, Sprint should mirror it on CDMA, which it is starting to do with HPPT. The problem is that it still lacks many of the features that Iden offers to the public sector. HPPT does not have priority connect and the survivability in a disaster is not even close to Iden.

      There is another huge problem that Sprint faces, and they won't even acknowledge it. There is still a Us v. Them mentality when it comes to internal employees. This is what really needs to stop. This is causing so much mis-information, lack of assistance, sabatoge, and such that is continually hurting the company as a whole. This is apparent to customers as well. Customers can see that when a team arrives to present, they still introduce themselves as Bob, and state that his background was with Nextel and Mary, whose background is with Sprint. It has been over 2 years since the merger, everyone works for SPRINT NEXTEL. And yes, the name of the company is still SPRINT NEXTEL. I am sure the Nextel piece will be dropped shortly because someone in marketing doesn't understand what that name means in the marketplace.

      I have a question for those who say Iden killed Sprint. Prior to merger, which company was performing better? Which company was adding more subscribers per quarter? Which company had higher wireless revenues? Which company had less churn? I am not saying Iden didn't have issues. In a FEW markets the network was over stressed. The data speeds were lacking to say the least. The real thing is that through all of it the company continued to perform at the top of their game.

      Selling Iden to the government is a great idea, but the Government isn't in the cellurar business. They would need to have the team to run it. I am sure that there are plenty of former Nextel employees who would love to work with Iden and for the Government. If they did spin off Iden, and all the people who understand the value of Iden were to go with it, Sprint would be in the same situation they were in prior to merger. A underperforming company that continually got their asses handed to them by the competition.

      Just my thoughts on the matter.
      View article »
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