Bob'29

Pershing Square: Buying Up Borders

In looking at the different components of a Border's store, I see: 1. Books, magazines and papers 2. Coffee, beverages and nicely done cakes with a great place to sit and read, and, 3. CD's which take up about a third of a store's floor space. I would guess that the CD aspect of Border's is an area that might be slowing to a greater degree than the rest of the business as time progresses. I would like to be a mouse in the corner as the negotiations of Border's restructuring takes place. Wouldn't it be great to see the nations biggest music seller, Apple, contract space at every Border's for music sales? Imagine: With every music purchase a customer makes, she or he gets a free ipod. This is another way to frame Apple's strategy to give unlimited music for a premium with the purchase of an ipod. Mr. Jobs goes to Border's! How about it Steve?