Uncle Harley

The Evolution of Terrestrial Radio

AMEN Jeff B! J.P. needs to spend some time in the radio trenches. More syndicated programming from the likes of Premiere, WW1 and ABC is not going to save a medium whose strongest selling point has always been LOCAL content. LOCAL is terrestrial radio's ace in the hole. You don't need to tune into local radio for most syndicated programming. You can download the podcast, listen to online streaming, etc. Radio's USP (Unique Selling Point) is providing local content and local info to its local audience. Hopefully they'll realize that before they make themselves completely extinct.