Bababooie

Sirius and Netflix Should Partner

Luckily your idea doesn't include both companies contreolled by FCC regulations. The merging of NetFlix and Sirius-XM would only be hampered by the DOJ (um..... 12 months maybe). The combined ad campaign blitz by both companies would indeed reduce ad cost. But, it would be aimed at a demographic that doesn't fit into each others profile. Expanding a demographic bases is extermely difficult. Just try sitting in a car for fifteen munites with a teenager. Either you complain about the music or they do. Tastes are subjective. Reputations are hard to change. And the "FEEL" of a movie is not the same without surround sound in a darkend room (without road noise!).