It's not that its a dumb article, just that it fails to recognize some major facts - Kindle sales will likely increase sales during the Hardcover publication because of price but they will also cut into paperback sales at a higher price, thus benefiting the author, publisher and Amazon. The contracts can, of course, be adjusted once the digital market is understood and matures. Also, on the cost side it eliminates distribution, inventory and production costs for all books sold on Kindle thus increasing margins even though sales may be reduced. There is a lot more to the economics of publishing, and author compensation, than meets the eye so it remains to be seen who it benefits (other than the reader and Amazon) and what the trade-offs are.
Good data points. Good questions. But... no conclusions. What is your call on Cisco - value or value trap? Is 10x FCF really value in the current market given the outlook?
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