hollowman

How Microsoft Could Kill Google on the Web

This is just one of the worst thought out ideas I've ever seen - were you smoking something funny?

Two important reasons this won't work

1) Advertisers go were the eyeballs are. The Superbowl demands a price of over $2.5mil for a 30 second ad, and they are always sold out. No matter how many advertisers sign up with MSN, you can't force a user to use their search engine.

2) You may entice small "Mom & Pop" companies to switch, but where is the incentive for a larger company? All this would do is allow a company to advertise in two places for the same price.

However, if the point is to lose money, this is certainly a great strategy.