Starbucks: Sluggish International Growth [View article]
This is about the lamest financial column I've read in a long, long time. Other than discussing his personal wanderings around town, there is zero analysis. There is also no discussion of Starbuck's growth strategy in the areas mentioned. Starbucks approaches each international venue individually, taking into account cultural, political and economic realities of each county. There is no cookie-cutter approach that fits both Austria vs Argentina, for example. They tend to move slowly into new areas, see what works, then accelerate their efforts. To broadly proclaim "sluggish international growth" based on seeing 2 Vienna locations is idiotic beyond the pale. SBUX success overseas has been impressive, and over the past 12 months has shown greater revenue growth than US stores. The company has reached barely 20 percent of the potential it sees internationally, so stay tuned for large ramp-ups in this sector.
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Starbucks: Sluggish International Growth [View article]