leapingcat

Why Advertising Is Failing on the Internet

If the sole purpose of advertising was to impart information about a product or service then the outlook for it would indeed be bleak. But much advertising is about something more, for example suggesting that you will have a higher status by using a company's products. Traditional advertising has achieved this by the choice of media, images portrayed, etc, but somehow this seems missing from on-line advertising. Perhaps a different model, looking at a target market rather than linking to content would be more effective, but I leave it better minds than mine to put the flesh on the bones.