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  • Apple Fails to Deliver, and the Rally Fizzles [View article]
    The headliner at today's Chartapalooza: The Black Candles!

    The new designs are a significant step in the evolution of laptop construction. While Apple will suffer from lower margins on these initially (they are expecting that production costs will decline as the manufacturing process matures), the company has once again taken a step forward that other manufacturers will eventually adopt. The single piece chassis/frame means fewer parts, fewer manufacturing/assembly errors, lower assembly costs, longer MTBF, and increased durability. Yes, it's more expensive - but so were 15" widescreen LCDs, 17" LCDs, 1" thick designs, backlit keyboards, and touchpads, many of which are now standard fare.

    Does it excite the masses? Not yet. But just wait until the Apple marketing machine starts running commercials. The "coolness" factor will count on this one; how much is dependent somewhat on the economy.

    It wouldn't surprise me in the least to see a $100 price drop before Christmas, with Apple claiming "improved manufacturing efficiency" as justification (when in reality it's slower-than-expected sales).
    Oct 15 08:46 am |Rating: 0 -1
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