sniper6

Under Armour Still Overly Expensive

Thanks for a great article. A few words about these brands- Columbia was kind of a trendy name for a while, but has endured because they make a damn good product. I am long COLM. UnderArmor, on the other hand, makes me nervous. I am staying away for the time being. Trends are great when you catch them on the way up; I don't know if UA is still as buzzworthy as it was a year ago. Maybe if they pull back (say to $30) I would be a buyer. I do know their stock is cheaper than their clothes!