Bob Turek

Investing in Consumer Packaged Goods: A Global View

Howard- I found you on CPG Google Alert. Interesting insight on how innovation processes must continue to be emphasized in the CPG slowdown- particularly the idea of consumers more easily "deflecting" to private labels if innovation slows. Good strategy- what tactics/projects would enable this? PLM and/or marketing projects? Any examples that you can think of especially from the best companies? I'm going to post/link on this in my blog projectmanagement411.c...