Old Bull

E*Trade's 'First In, First Out' Position: Yes, 111M Shorts Can Be Wrong

Cindy's capitalization of the word FREE is highly suspect (all that's missing is: "but wait..there's more!"). This kind of hype scares off a lot of potential investors. I happen to think your argument is sound, Cindy, but if you want a real bounce, don't scare off the sceptics with sales talk...let your facts speak for themselves.
I too love eTrade's platform. But the terror of getting my IRA out, as BK loomed, has left deep scars. With that lesson learned, my IRA is now split between several brokers. BUT, having said that, ETrade has done everything right since their screw-up: saturation advertising strategy and "1000 new accounts a day" slogan is brilliant. Their quality platform is still way, way ahead of the competition and helped them pull off the almost-impossible feat of stopping the exodus. They won't be getting my IRA back, but
I salute them for their recent strategy. If pumper's hype doesn't scare me away, I will make a modest bet on their great potential future.