User 174032

The Evolution of Terrestrial Radio

J.P. - What about the move towards airing sports talk radio on cable TV. Espn does this of course with Mike and Mike, but I suppose this kinda thing got it's start with Howard Stern and Don Imus. Doesn't this just play to the importance of entertainment content. Going further, why wouldn't some content from TV find itself migrating to simulcast or rebroadcast over radio. I could imagine the Daily Show or even Oprah simulcast on radio or reaired the next day or several hours later. I think the move by Washington Post to team up with Bonneville, and the news that the Tribune under Sam Zell has been hiring Clear Channel executives points the way for a morphing of radio and possibly newspapers into a cross-media format. Anyway, these are all interesting idea for morphing radio into an entertainment/informat... format.

Regards,
Roger