Syracuse

Delta: Use the Northwest Brand or Lose It

So true about the NW name in Asia. I am now a retired NW flight attendant, went to Japan and beyond hundreds of times. Even with all of the NW tardiness and more basic cabin service, that brand name was respected highly. And yes part of it was because of NW going in there soon after WW2 ended and flew planes in and out of Japan when no one else did. I'm not saying the NW name should survive over Delta itself. However Delta would do well to attach the old "Northwest Orient" approach to some kind of branding, maybe on the 747s and A-330s that fly there. Anyone who has ever seen the NW hub at Narita will tell you the red tail presence there is impressive and Delta is like some kind of strange upstart trying to be one of the big boys.

Airlines Hedging Oil at $147.90/BL?

We need a web site to just discourage airlines, period. They think they are untouchable and above common sense.