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Blockbuster's TiVo Deal Comes Right in Time

I appreciate Blockbuster service much more that Netflix. I can turn my online movie rentals in exchange for in-store rentals at no extra charge. You will never get that with Netflix.

Blockbuster's Troubles, And What They Mean for Netflix

I am wondering why in the world people would rent from Netflix when you can return Blockbuster movies to their store in exchange for new movies. It's surprising to me this benefit hasn't been a boom for Blockbuster. It's also an EVEN exchange meaning you don't even have to pay extra for the movies rented in exchange for the online rentals...

This really boggles me for some reason.