capgain

Can Sun Rise Again?

With no pretense of having a deep enough tech background to posit a hardware/software analysis of Sun, I can see the obvious....Sun has a very valuable brand that is being squandered by an uncertainty of what it "wants to be when it grows up". And they are not alone. Anyone who reads the comments in these spaces, and does their homework, can probably identify a half dozen tech names that are in the process of re-inventing themselves while trying to protect the proprietary assets that brought them to where they are today.

From a marketing prospective, it's only natural to conjecture......what if A and B recognized that they both could capitalize on their own strengths while providing support in areas that need attention, i.e. marketing,customer support,monetizing their brands, etc. In the case of Sun, I see a win-win possible if they started a conversation with another "diamond in the rough" like Wind River Systems (WIND). The synergies that two companies such as these could provide to each other could be very interesting.