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I agree with the coments on this Blog. The arguments made by the author are those made 8 years ago about the industry. Yes, BMW can extract 333 horses from a 6 cylinder, but at 12MPG and an engine that costs twice as much, with poor reliability (read M3 crankshaft failures). The Ford V8 is an extremely reliable, low cost engine making it accessible to to anyone with 20g's in their pocket, versus 55K for the M3.
Apr 09 10:49 am
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All Comments by Frank_NJ »Why Auto Stocks Are an Easy Short [View article]
Also, he talks about pick-up trucks, but fails to mention that Toyota's Tundra base V6 engine gets worse fuel economy that Chevy's V8! I think it is about time this author, and maybe most of us reading these posts, that we start being more critical of the non-American competitors for fairness sake.
Finally kid, product development cycles for cars avergae around three years at best. Unlike your ipod or skateboard, changes to the product do not happen overnight. Like many have said before, check your facts first.