Mike Cooper

Yahoo Goes Scorched Earth

I am a little unclear what Microsoft gains with its offer. Yahoo's search engine is only marginally better rated than Microsoft's. Yahoo has better content, but that is one of the easiest things to improve assuming you have the intellectual talent working in the trenches for you.

And there's the rub. Yahoo has got it, but every indication is that Microsoft will lose it if/when it takes over. The IT culture wars, in which Bill Gates plays a 4-eyed Darth Vader, is alive and well there. I can guarantee you, that Yang's maneuvering, however anti-shareholder, is getting rave reviews from the employees.

I forsee Microsoft winning this battle but winding up with a $40+ billion empty shell of a company. How can they not see that?