And don't forget they're challenging the current printer market with a new concept called "cheap ink". They'll sell their printers for more up front (at a profit, even), and then sell replenishment ink and toner cartridges at 5 to 10 percent of what their competitors are charging.
I'm not sure how all this works, but I'm thinking that most businesses (and especially large ones which spend a TON of money every year on reproduction) are mostly concerned about "total cost of ownership".
EK may well assume a leadership position in our newfangled digital world, yet.
All the mainstream press is boo-hoo'ing EK's buyback. I wonder why?
Kodak Emerges from the Dark Room [View article]
I'm not sure how all this works, but I'm thinking that most businesses (and especially large ones which spend a TON of money every year on reproduction) are mostly concerned about "total cost of ownership".
EK may well assume a leadership position in our newfangled digital world, yet.
All the mainstream press is boo-hoo'ing EK's buyback. I wonder why?