Spook

Barnes & Noble Goes on the Offensive with E-Reader

BN should start looking to develop their own brand of EBook reader, after all, most of the people do know who build the reader for Amazon and Sony, all you need is build it to your specs, leave the software development to the supplier.

Overall, it will be much more competitive than Plastic Logic and Amazon.

Barnes & Noble to Target Amazon's eBook Business

Barnes can have their own EBook reader in their own brand name, so why partner with Plastic Logic?

The logic behind OEM and outsourcing is for you to generate another product/business segment of your own with your brand, without being tied to a product that is own by another company.

Barnes can mimic the iPod/iTunes business model, sell tons of ebook title at affordable price, while generating as much revenue/margin with the hardware.