udirtyrat

Making Starbucks Exciting Again

Article is out of touch with what is going on. Means nothing that Schultz is back at the helm. S. Jobs never left to really come back. CEOs come and go. M. Dell came back! Did that make an instant impact?.....NO! At least in technology things are constantly changing and the money being spent is for something that is better than before. Problem is that when "tastes" change there's nothing else to take its place. Sandwiches was idea or the breakfast play and that was a dead loser.
It's fast food liquid! but with coffee you have customers who really DO care how the drink is made. For one thing it takes a lot longer than 3 lousy hours to make a difference. Teenagers aren't "Barista's" by a long shot and the espresso for dummy machines were a bore. It's an INSULT to the profession that they're called Barista's with those machines....really! Just call them partners....end of story. They can't tell you the perfect timing of an espresso! Why the grind needs to be adjusted depending on the weather! The machine was only there to make the drinks "FASTER" not better....that was the biggest failure. Now you'll have the cost to change back, but will he? Workers in this environment change too often to waste time on proper training...that's why the stupid machine was put in....WRONG!
I guarantee you a so-called Barista couldn't tell you what bean to use if you ran out of espresso beans! Or what makes the perfect shot!
I love my espresso and I visit the Starbucks EVERY SINGLE DAY but that doesn't mean I like it. Problem is that there's nothing else to take its place that is close by.
Listen....it DOES make a difference on customer service, but if you go every single day and you order the same drink, EVERY SINGLE DAY, wouldn't you expect that at least they'll remember your name! Never mind the drink....this is what makes me sick. What it really comes down to is kids don't give a damn and they move on. Building more stores is like issuing more stock....it dilutes the value. Starbucks HAS lost the edge.....and value. Of course time will tell.