heirbrande

Blockbuster CEO: I Wanna Be Like Apple

I see the point of the posts that say this is a hair-brained idea. I agree with the last poster though. These are CEOs and they are not going to
sit and let a company go under- well many of them try not to let that happen, but there are a number of bad apples who should be
fired.
However, this can work, but it definitely requires some fundamental changes I believe. I'm sure a lot of people think Circuit City stores are
gloomy, yet Blockbuster stores are brighter and more organized. So Blockbuster's management will need to evolve the look and feel of Circuit City
to look more like Best Buy, which I
think has a lot of shelf appeal and a better layout. Circuit City , in my opinion, doesn't even have a good logo. Omagine giving a friend
directions using either store as a landmark. You can recognize the yellow
and black Best Buy tag a mile away. Not so with CC. "Oh yea look for the sign with the Circuit City writing" as opposed to "look for yellow and
black Best Buy tag". This change will cost money that they do not have now, so if the deal goes through, which I
suspect it will sooner or later with the state of the economy like it is (hostile takeover coming?), there will be a big lag time in revamping
Circuit City stores.

More importantly, Blockbuster will need to make its TotalAccess service more like Netflix. It needs : (please see my website for the rest of my opinion-- trying to save rambling space on SA's server :-P )