bookseller analyst

Borders Changes Around Management, Wants an Aggressive Turnaround

Thanks for the rehash of the press release. When will you give us your strategy to make Borders work. All we hear is "I'm sticking." Not one original thought, idea or even an iota of news we didn't already know.

The new CEO will find that the book industry is not food, just as it was not a department store for George Jones. His experience at Crown might help: they found an ignominious end after a poorly executed master strategy.

Mr. Sullivan I was hoping that you made a new year's resolution to give us worthwhile information.