Napster's DRM-Free Music Store Will Struggle [View article]
Let's face it, no company will offer online music as effectively and efficiently as Apple.
They've got the model down pat.
They know it's merely an entree, fishfood of sorts, to get folks introduced to the ecology of the Mac, via the iPod. They've priced it accordingly and have taken the confusion and difficulty out of downloading to the extent that an acolyte can do so with ease.
When users start to perceive the care and ease of use that Apple builds in with every experience, they become potential customers of the company's other offerings. Genius.
Sony's Latest Play for Your Living Room [View article]
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Sony's Latest Play for Your Living Room [View article]
www.roughlydrafted.com.../
Napster's DRM-Free Music Store Will Struggle [View article]
They've got the model down pat.
They know it's merely an entree, fishfood of sorts, to get folks introduced to the ecology of the Mac, via the iPod. They've priced it accordingly and have taken the confusion and difficulty out of downloading to the extent that an acolyte can do so with ease.
When users start to perceive the care and ease of use that Apple builds in with every experience, they become potential customers of the company's other offerings. Genius.
It's about the experience!
Go Apple.