With 63% of the dealerships polled in the Baird survey reporting sales were worse than expected in April and early May and only 16% expecting sales to improve this year, many on the front lines of the motorcycle market are facing a rough road in 2009.
Dealers with the extra large, overpriced stores are starting to panic and do just the opposite of what they need to do to make it through this mess. They are dropping their prices to no-profit levels, just making things worse," one Harley dealership was quoted as saying in the Baird survey
S&P 500: May's Biggest Movers [View article]
With 63% of the dealerships polled in the Baird survey reporting sales were worse than expected in April and early May and only 16% expecting sales to improve this year, many on the front lines of the motorcycle market are facing a rough road in 2009.
Dealers with the extra large, overpriced stores are starting to panic and do just the opposite of what they need to do to make it through this mess. They are dropping their prices to no-profit levels, just making things worse," one Harley dealership was quoted as saying in the Baird survey