strategyleader

GE Earnings Could Be the Last Straw

Setting and Meeting realistic expectations and adapting to change are two of the reasons that GE has been able to prosper over its 127 years. Unfortunately, Immelt created very unrealistic expectations and couldn't meet them, but the current crisis appears to have changed this. GE's new expectations, though challenging, are more realistic and Immelt and his team are adapting to the new reality. If this continues and the focus is on reducing complexity and not just GOING BIG, GE and its stakeholders will win and the company will again become a "safehaven" and its stock price will grow.

Bill Rothschild, author of THE SECRET TO GE's SUCCESS, the only comprehensive and objective GE strategic history and now a global best seller.