watchdog

Will Toyota Lose Its Edge?

Having been in the retail used car business for over 30 years, and now at Toyota I can assure you that price does not matter. I keep a small selection of domestic cars and cannot tell you how difficult it is to sell them even at thousands less than a Toyota, and clearly a better value. The mind set of a buyer today is such that no matter what Detroit makes most people will not want it, purely for the stigma, and the assumption that it will be plagued with problems somewhere down the road.