Joe Thomas

Amazon: Operating Leverage May Drive Gains

That Amazon is a misunderstood business is evident from the article above. It starts by stating they are a technology company at its core with none of the disadvantages of traditional Retail; but in the next few lines calls it a $13 bio retail business which is undervalued when benchmarked with its peers in the retail vertical. If its a technology company, should it not then be valued based on technology company metrics. Likewise should Wal*Mart be seen as a Supply Chain company at it's core which happens to be in the Retail Vertical?