best.deception

Could iPhone Subsidies Be Apple’s Ticket to Mainstream USA?

I think the bar graph you have is null and void. This data was before the iphone became iconic. I bet you would see the same results if you asked people how much they would pay for an ipod before it was released. People only understand how great the iphone is after it was released, not before, so now they can save the $200 they would spend on an ipod, and add that to their purchase of an iphone.