DaveMcBlues

Craftmade International: Undervalued?

CRFT may be undervalued currently, but is a BIG future risk IMHO.

Big Box retailers are constantly finding ways to go direct to China to source things like lights, fans, air conditioners, etc. I don't think CRFT has realized the full impact of this trend and I don't imagine they have any real intellectual property to protect (with the exception of this season's design on products they sell).

All one has to do is look at the demise of Fedders (FJCC.pk) to see what happens when the Big Box retailers squeeze you out. Fedders business model and that of CRFT are almost identical... just different products.