stephen harris

Google Launches ValueClick Killer

David, I think you are mourning the demise of Value Click' CJ - and affiliate marketing as a whole way to early. First of all, Google does not have a great beta track record. With their resources, you would think they could corner nearly any market - but in truth, they do not. Secondly, even if GOOG's capitalization is larger than ValueClick - they are not going to go full force against CJ (and linkshare and many others)... and these channels aren't about to roll over and die.

Remeber how they said Google Base would take on eBay... I am sure no one at eBay lost 5 minutes of sleep. CJ won't either. I wouldnt sell VC short. I might consider selling GOOG short. As they stretch their resources into areas that take them further from their core business... it will ultimately put them in a negative position. Focus on what you do best... a lesson GOOG needs to understand.

stephen
think-ebiz.com