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A Desperate Blockbuster Tries Something Else [View article]
Fact: They have more than 30 million members (how many does nexflix have?)
Fact: Their online business has over 3 million members and is no longer losing money.
Fact: Brick and mortar stores are NOT going away.
The logic that customers should happily just order their product by mail is flawed. You could make the same argument against any retailer. Should Best Buy, or Target close up and sell online too? Of course not. People are prefer browsing tangible objects, and shop by destinations not by web sites.
If Blockbuster can continue to evolve into a whole entertainment provider (movies, games, music, other media) and bulid a retail business for the newest hardware, then they wil be uniquely positioned in the marketplace to adapt to what's new when other companies can't.