gabethecsr

Advice to Blockbuster: Drop the Retail Paradigm Nonsense

ok listen here, ive been working for bb for about two years now, as a cashier (csr). This guy saying that there aren't many customers walking in is ridiculous. There are plenty of customers providing their business to BBI. The problem started around 2001, when we let go of late fees. During that same period, Blockbuster online was introduced. These two things combined made a huge mess of things. Late fees, if i understand correctly, were about 25% of our company's income. We lost 25% of our business, then started giving out free rentals with a free trial of the online program. Great.

What we need to do now is completely change the strategy in which the company is going. Bringing back late fee's is out of the question. The online is becoming a major problem with increasing prices, and not as much benefits. Bring back benefits to in-store customers, cheaper movies, and updated stores.

Trying to make the employee happy once in a while wouldnt hurt either. Maybe making the store a casual environment, intead of the dull khaki and blue shirt fiasco. Happy employee+better attitude= happy customers.

Make Blockbuster "the ultimate source of entertainment".